Programmatic Advertising: A Game-Changer in Digital Marketing Strategies
In the fast-evolving world of digital marketing, advertisers are constantly seeking more efficient and effective ways to reach their target audience. One such innovation that has gained significant traction in recent years is programmatic advertising. This technology-driven method of buying and selling ads has revolutionized the best digital marketing company in Chandigarh landscape. But what exactly is programmatic advertising, and how does it fit into the broader digital marketing ecosystem? In this blog, we’ll explore the role of programmatic advertising and its relevance in today’s digital marketing strategies. What is Programmatic Advertising? Programmatic advertising refers to the use of automated technology to buy and sell online advertising space. Unlike traditional ad buying, which involves manual negotiations, programmatic advertising uses algorithms and real-time bidding (RTB) to purchase ad space. This automation allows for more efficient and targeted advertising,